Thoughts on Rivian Controlling Its Infotainment System

Rivian Blue

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I’ve been thinking about Rivian’s choice to avoid Google or Apple’s infotainment systems, and it feels like a smart move, even if it’s not perfect yet. Letting those tech giants control the connection between Rivian and us drivers could be risky. They’re huge companies with tons of power—imagine them slapping high fees on Rivian to use their software or adding ads and subscriptions for features we expect for free. If something goes wrong, we’d likely blame Rivian, not them, and that could hurt Rivian’s reputation.

It reminds me of how Microsoft dominates PC makers, controlling the user experience while the manufacturers get pushed to the sidelines. Rivian avoiding this keeps them in charge of our experience, even if it takes time to get it right.

Right now, Rivian’s own infotainment system isn’t flawless, but I think building their own is the way to go. It lets them control the whole experience and focus on making us happy without depending on Google or Apple. If they relied on those companies, Rivian might have to pour money into meeting their demands instead of improving their own tech. Some folks mention practical reasons, like how Apple CarPlay or Android Auto might not support Rivian’s unique features or could be a hassle to integrate. But the bigger picture is about staying independent.

By owning their system, Rivian can keep working toward a setup that’s perfect for us, without tech giants calling the shots. Personally, I think it’s a bold choice and a bold move. One that says they're not scared to go into the future, learning and growing along the way.
 

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