New Rivian Dispensers and non Competitive Pricing

Rivian Blue

Member
Joined
Nov 14, 2024
Messages
180
Reaction score
17
Rivian
R1S Rivian Blue
I have been taking a look at the new Rivian dispensers and I can’t seem to understand the strategy of the RAN network. I can understand why Tesla built their’s out - there was no existing network and they needed the charging network to exist in order to sell the cars. And they had a bunch of tax benefits and federal and state funds available to use to help offset or even cover the costs. And the Tesla logo being out there at every rest stop and mall is free advertising. They could operat the network at cost or a tiny profit for years on end to get them economies of scale etc etc. And then later slightly turn the knob up by a penny or two and rake in recurring money.

But it’s 2025 now and other charging networks exist. Like a LOT of other networks. I can absolutely understand why they would put RAN locations at trail heads and near parks and any other outdoorsy place. I went on a trip 2 weeks back using RAN along the way and every one of them had another charging vendor in the same parking lot or across the street. If it costs the same as any other network why would anyone choose RAN over another? Also, why is Rivian expending the energy and focus to site/build/operate those?

Unless RAN is just some other white labeled network under the covers that’s a bunch of limited resources that could be used for something else.

Of note: I chose RAN because I’m still on my free 6 months of charging. But after that ends I’ll mostly just use whoever is right on the highway rather than getting off and driving out of my way to a RAN.
 

Recent

I carried out a little DIY experiment and I...
I have been having a little rattle incident...
I don’t see this mentioned often, but people...
I have been taking a look at the new Rivian...

Similar threads

Back
Top